NEW DIGITAL LANDMARK IN ST. LOUIS
NEW DIGITAL LANDMARK IN ST. LOUIS
East Bound I-70 drivers in St. Louis passing Lambert Airport have a new landmark to fixate on as they drive for over a minute. The side of the Renaissance St. Louis Airport Hotel facing eastbound traffic on highway 70 will no longer be left bare, this year the side of building will get a facelift and be fitted with a shining new landmark. This new landmark for St. Louis will show the city in a new light as this High Definition Digital Display shines out across the highway and can be seen from Lambert Airport. This display has ample viewing time and is video capable.
Experts in finance, hospitality, and out of home media, we match your brand with the market that fits it best rather than just spreading the message.
Anchor is the representative for the Gateway Display and has been a media buyer for twenty years.
The Renaissance St. Louis Airport Hotel will be installing a 25'x47' video capable, high definition display visible from EB I70 Traffic as well as Lambert Airport Terminal and Runways. In 2012 Lambert airport saw an average of 7,116 passenger departures with almost 3.9 million total passengers. For drivers the Display will have a 60 second read time and will have 712,365 eyes on impressions (EOI) a week.
Since the display is on the hotel, we encourage the inclusion of experiential marketing on site. The concept of experiential marketing is for consumers get the full experience of products or services by incorporating them into something the consumer is doing or needs at the hotel. By using, sampling and learning about the products or services consumers get a better experience and introduced to what you’re offering all at once.
No other display in the St. Louis DMA can boast the visibility and recall strength of the Renaissance.
75% larger than standard billboards
1000% longer read time than average
MAKE AN IMPACT!
700K Impressions per dayThe Gateway Display can be seen from the runways and terminals at the St. Louis Lambert Airport as well as commuters to the city.
Drive-By TimeWhen someone drives down highway 70 they will see the high definition display for a 60 full seconds, giving them time to really read the display.
Unique OpportunityWith only one other of its kind in St. Louis being in the heart of the city this is a special opportunity to advertise in this way to this airport audience.
Established LandmarkThe Renaissance St. Louis Airport Hotel is an AAA, four diamond hotel that has 12 floors, 374 rooms, 19 suites with 37,000 square feet of meeting space.
Hard to MissThis 47 x 25 feet the display has more than enough room for all your creative advertising and is extremely hard to miss.
Since the display is on the hotel, we are required to include experiential marketing on site. The concept of experiential marketing is for consumers get the full experience of products or services. Customers benefit when companies incorporate their products and services into something that the customer is doing or needs at the hotel. By using, sampling, and learning about the products or services consumers get a better experience and are introduced to what you’re offering all at once.
KioskSet up a kiosk with the hotel to demonstrate your product and interact with potential customers.
MONTHLY AND WEEKLY TERMS AVAILABLE